Curated Media

Our last blog discussed what tools law firms could use to enhance their online reputation and increase the likelihood of being found in search results. Like so many pieces relating to online marketing, there was one search engine that dominated the blog. That was, of course, Google.

In the past, we have analysed whether or not legal content is held to a higher standard by Google and what must be done to excel in Google rankings. We have also mentioned the importance of search engine optimisation, and have shared countless articles on our social media accounts about this search engine giant.

However, today, we take a look at why, when conducting business online and implementing an SEO strategy, it is vital that you take into account other search engines.

Members of Team Curated offer some insights into key components that can help law firms improve their sites’ search ranking. Broadly, it’s about creating a site and content that appeal to users as much as search engines.Senior Content Strategist Emma Flood describes nurturing and growing your website for search through strategy and commitment:"Many people believe that succeeding in search is all about SEO wizardry, but this is only part of the story. Like most other endeavours succeeding in search is also about good old-fashioned hard work. When you build a website for your law firm, it is similar to setting up shop. You don’t simply put up an open sign and expect clients to find you, you still need to put in a great effort to find clients and attract their attention to your business. One of the best ways of attracting new clients in search is through creating consistent, high-quality...