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When Rebranding Goes Wrong: Analysis of Infamous Failures

When Rebranding Goes Wrong: Analysis of Infamous Failures
BP
Companies are always looking for ways to increase sales and enhance market awareness. Sometimes this involves rebranding, which can make sense – companies that are willing to adapt tend to remain relevant within the market. But sometimes, rebranding can fail to meet expectations or may even do damage. Last week, we looked at how Trainline had got its recent rebrand right. This week, we look at rebrands that have gone wrong.The Danger of RebrandingRebranding can be expensive. Focus groups, strategic debate, market research and prototype creation don’t tend to come cheap. Nor is it a safe investment. A failed rebrand is money down the drain, particularly for companies that have to revert to the established logo/name of old because customers couldn’t relate to, or didn’t like, the new brand. We take a look at some of the companies that have received negative press because of a rebrand, with some even having...
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4282 Hits

Let’s Talk About… Rebranding

Let’s Talk About… Rebranding
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What do Nike, Apple, Coca-Cola, and Google have in common? Well apart from being some of the most successful companies in the world, they are also some of the most common household names in the world. Indeed, Coca-Cola, is according to studies, the second most recognised word across the globe, second only to “OK”.Becoming such a household name does not just occur, but rather it requires expert marketing, establishing a relationship with customers, understanding what’s driving your business, a decent logo and much, much more. The internet is littered with posts about becoming a brand and how brands can be built.At Curated Media we like to put a twist on things, so this week in our “Let’s talk about” series, we thought we would look at what happens when a brand changes and how the process can be made simpler for your firm and more importantly, your customers. Today’s brand is...
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3948 Hits