Curated Media

All of our writers have some degree of social media knowledge, with many managing both their own and work accounts. However, just in-case someone accidentally tweets a picture of a cat rather than an article, we also have a social team dedicated to the task of getting our clients’ content to the right audience.Having taken a look at what our writers get up to, this week we turn our attention to the social team and what a typical day at Curated Towers means for them.09:10 - After all the angry writers (pre-coffee) have heard the kettle boil and had their cups filled with caffeine, the social team gathers for a discussion regarding current trends and the current state of our clients’ accounts.09:25 - Following a brief discussion, they look ahead at what is to come throughout the day and take notes of what can be best shared at certain times.09:30 -...

Last week we talked about “The Dress” and the importance of trends. We are going to assume that vast majority of you reading this have some idea of what “the dress” is, but if you don’t know what it is and you've evaded #TheDress, congratulations.“The Dress” became a viral sensation by an optical illusion changing the colour of a blue and black dress to white and gold for some. Whilst news channels and 24/7 media feasted on what was an easy story, many companies immediately jumped on the bandwagon of trying to make “The Dress” part of their content marketing for the week. As we discussed in last week’s post, it worked for some but proved dangerous for others.As fun as it was last week poking fun at some terrible attempts of jumping on the dress trend, we thought it would only be fair to look at some examples of fantastic...