Curated Media helps personal injury law firms become more prominent online and grow their business. We have the legal background and marketing expertise to create, publish and distribute your content to relevant parties through relevant channels.
Personal injury law is one of the largest and most competitive areas in the legal market. Millions of people are injured each year across the UK, and with a substantial percentage needing legal representation, it is essential for personal injury law firms to ensure they are prominent online and rank highly in search engine results. But with so many potential clients and competitors, it can be difficult to ensure your content is well structured and tailored to exactly what your firm and, perhaps more importantly, your clients need.
Content marketing for personal injury firms is the means by which personal injury law firms become more prominent online, appear highly in search results, reach their target client and get more clients. It broadly involves two key aspects. First, creating content that communicates the law firm’s brand and is of value to potential clients. In such a highly competitive market, your clients want to know how you will be able to help them, why they should choose you and what you can bring to the table when managing their personal injury claim. Your clients want to know how much their claim will cost them, and what previous experience you have in managing claims and negotiating settlements.
Secondly, content marketing involves structuring and optimising content so that it appeals to search engines and ranks highly on results pages. Search engines such as Google reward unique, quality content by ranking it highly in search results. This means that personal injury firms who engage in content marketing will reach clients looking for certain terms about personal injury claims or asking questions about making a claim for compensation.
Content marketing that gets results is carried out according to a bespoke strategy, relevant to the personal injury firm and its business goals, which also involves reviewing, redrafting and reoptimising content to maintain the online presence and relevance of the firm.
Content marketing helps personal injury firms attract, retain and engage potential clients by publishing and distributing relevant, well-optimised content. In order to survive in such a competitive market, it is imperative that personal injury law websites are frequently updated and legal expertise and knowledge are demonstrated. Content marketing allows firms to do just that. It helps them to grow and attract more relevant enquiries from those looking for advice and assistance with a personal injury claim.
By getting to know you and getting to know what your clients need, we can help you create effective, relevant content that attracts potential clients and offers them the support and guidance they need to get in touch. With numerous competitors choosing to outsource content, it is important that your firm doesn’t get left behind. Curated Media can help. We work tirelessly for our personal injury firm clients to ensure that their content provides their clients with the type of high-quality information they wish to see, which leads to relevant and valuable enquiries.
Many personal injury firms believe that they have already mastered content marketing by simply putting up landing pages drenched in keywords. At Curated Media, we understand that this will prove ineffective in the long run as Google strives to reward high-quality content. Our team is committed to helping personal injury firms create durable content that get results.
Our writers are experts in the law and marketing and can create optimised content that is relevant to your business and your clients. Our legal marketers and web analysts specialise in online strategy and content performance, and use advanced content marketing techniques to ensure that content works to the best of its abilities and generates business for our personal injury law firm clients.
At Curated Media, we take pride in helping law firms grow their business online and have a passion for creating content, from website rewrites and regularly published blogs to visual media such as videos or infographics. For example, have you been involved in a bizarre personal injury case? Curated Media will use it to your advantage by creating a video about it. Have customers been in touch praising your staff or have you won an award? Curated can create a blog showing off your achievements. We understand that when running a successful firm the last thing on your mind can be content creation. Let Curated Media help you and enhance your firm's reputation and potential client base using our skills and expertise in advanced content marketing for law firms.
Curated Media can help you grow the presence of your personal injury law firm online. We understand that it can be difficult to run a profitable personal injury law firm in such a saturated market while maintaining and managing your content marketing. At Curated Media, we can help. We get to know our law firm clients and their brand personality to develop a strategy based on advanced content marketing techniques. We produce high-quality content on our law firm clients’ behalf that’s aimed at growing their business. For more information about what content creation for personal injury law firms is all about, start your Content Odyssey or make an enquiry.