Curated Media

Welcome to the blog of our Curators. Expert tips on how solicitors can attract and convert more clients online through effective content marketing. Contact us for a free content audit today.

How to Generate Blog Ideas & Find Relevant Content Topics

How to Generate Blog Ideas & Find Relevant Content Topics
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Writer’s block, blank page syndrome, burnout. All content creators will face one of these at some point. We were struggling to come up with an idea for our own content, until our struggle became our idea...Six Ways to Generate Ideas for Your Blog1.Listen to your clientsJust like when using social media, you can post and post to your heart’s content, but if you fail to follow trends and listen to the market, you may as well delete your account. When creating content, listen to the feedback of your clients, gauge from analytics what appeals to them.Most importantly, listen to the feedback. If someone gets in touch with a question, respond. If someone gets in touch criticising your writing style (maybe have a little cry) but then respond. Learn from their comments and use the feedback to improve your site.If you utilise the power of social media or have frequent meetings with...
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Is Journalism Fighting Back?

Is Journalism Fighting Back?
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Last week we briefly touched on how brand journalism and other content strategy tactics were taking over from the traditional news values of a journalist. If you have read last weeks' post, abandoned all hope, thrown your copy of The Universal Journalist in the bin and vowed to never even look at a journalist again, then we're afraid you've jumped the gun, because journalism is not going down without a fight.Traditional SourcesWhilst most of the daily newspapers in the UK, like The Daily Telegraph, The Sun and numerous others experience dwindling paper sales over the course of a few years, there has been a surge in other print publications. Newspapers like The i (currently 30p) and in Scotland The National (50p) are relatively young in comparison to established names such as The Daily Post or The Times.Like any product, it would appear that cost plays a significant role in the sales...
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A Plague of Plagiarism? How to Avoid Copying Content

A Plague of Plagiarism? How to Avoid Copying Content

The ethical concerns that are raised by plagiarism means those accused of dishonestly copying another's work rarely avoid public scrutiny and condemnation.

Actor Shia LaBeouf suffered a media storm following the release of a film bearing striking similarities to, and alleged direct lifts from, a Daniel Clowes comic. A law firm has also got into a spot of bother after legal journalist Joshua Rozenberg spotted the reproduction of other's writings, including his own, on their blog without accreditation.

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4241 Hits

6 Quick and Easy Content Marketing Ideas

6 Quick and Easy Content Marketing Ideas
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Modern work-life makes demands on much of our time, rarely stopping between 5 and 9. Client matters and the running of a business often plays a trump card, leaving content marketing and other brand nurturing projects discarded.But... it's these content marketing projects that will help provide your clients with useful and relevant information; which will, in turn, see them reward you with their business and loyalty. And you can be pretty sure that if you're not providing them with the information they need, then someone else is.So, if you find yourself pushing the weekly blog post down the priority list for the third week running, or you just can't think of what to write about, then some (or all) of these quick and easy content marketing ideas might help.1. Ask Your AudienceYou don't need to write all the content by yourself all the time. By posing a question to your audience...
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Writing Online Content Clearly and Simply

Writing Online Content Clearly and Simply

Language isn't static. It's constantly evolving and adapting to reflect (or, in some cases, shape) cultural attitudes and social interactions. This is particularly evident online - the Internet is a social sphere, filled with written information that's constantly being shared, critiqued and repurposed.

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5969 Hits