Curated Media

Effective Distribution is Key to Successful Legal Content Marketing Creating and publishing high-quality legal content that speaks to your law firm’s target audience is just the beginning of the content marketing process. At the heart of any successful legal content marketing strategy is effective content distribution. By targeting the distribution of your content, you guarantee its amplification. All too often, law firms and lawyers take the time to create great blogs, in-depth articles and infographics, for example, yet neglect to strategically think ahead about how, where and when to position these in front of the people that actually matter.“Content is King but distribution is Queen, and she runs the household.” - Gary Vaynerchuck Understanding how to properly leverage strategic distribution techniques is essential in ensuring that the time and effort you invest in your content marketing efforts is worthwhile. Furthermore, Google being the clever search powerhouse that it is, rewards high-quality content by recognising...

If your News Year’s Resolution is focusing on your content marketing more than developing your fitness, then this is the blog for you.As we begin 2016, it is the perfect time to think about what lies ahead for the content marketing world and the shifts that some businesses are going to go through in the next twelve months. In this post we take a look at some of the trends that may soon be at the heart of online business.Mobile is the New NormIt’s fair to say that companies have, in the past, focused their content, app and web development strategy primarily on the needs of the desktop user, with other platforms coming as an afterthought - many sites are still not properly designed to operate using a mobile phone. However, 2015 showed that the trend was slowly buckling due to the sheer number of mobile visitors to websites. This increase...

At Curated Towers, when we aren’t frantically updating our fantasy football team to win the office championships, we’re writing, reading and sharing high-quality content. We’re also thinking about how our clients’ content is performing and how we can get it in front of people who haven’t heard of them yet. So this week, we’ve decided to write about attention grabbing headlines, and perhaps more importantly, where those headlines take us…

This is the beginning of what will be an occasional segment in which we discuss one of the key matters of business and content strategy. We aim to keep it light, brief and to the point as well as giving some insightful information about our own content and how we manage our own channels.So, without further-a-do… OutreachOutreach is one of the most important aspects of any business model, and, it’s exactly what you think it is. Outreach is how you tell customers about your content and how you get them to view said content. You are effectively reaching out to them to inform them about what is going on and why they may be interested. Outreach can take many forms from the simple old word of mouth to a hazarding upon a hidden gem.It is important that you use as much as possible and as many opportunities to publish and push...

Online marketing is all about content. Every content blog, research paper or expert on Twitter will try and slip in that “content is king” and that good quality content is the key to any online success. It’s been well known and documented by experts, yet, firms continually get content marketing wrong. How, in this Golden Age, are legal firms still failing to engage with clients online?Why Should Legal Firms Outsource Their Content?There is a serious issue when it comes to legal firms creating content - for many, simply getting content out there, no matter its quality or relevance, is assumed to be enough. Some firms update their sites with short, relatively meaningless and impersonal content, believing it to satisfy potential customers and show their site is up to date.This goes against all that we stand for at Curated Media. We believe in creating high quality, in-depth and optimised content.According to a...