We extol the written word at Curated Media. Labouring over every sentence until we get it right is what we strive for. For many, that’s web content - the written word; especially so in terms of lawyers and law firms. Long-form evergreen content and insightful whitepapers effectively showcase expertise and knowledge, instilling trust in clients and respect from peers. High-quality, expertly written content is absolutely vital for the legal sector and so all law firms need a bespoke content marketing strategy in order to thrive - and ultimately survive - online.However, it’s important to bear in mind that ‘web content’ doesn’t begin and end with writing. Anything the user sees and engages with when they arrive on a landing page is content.Wikipedia defines web content thus: “ … the textual, visual or aural content that is encountered as part of the user experience on websites. It may include - among other...
5425 Hits
5425 Hits